Facebook Flyers suck. This is a well documented fact.
Late last week FB released ‘Flyers Pro’ which offers flyers on a CPC (Cost per Click) basis. Sweet!

There is a $50 a day Spend Cap. Some people are getting around that with multiple accounts, but others are having accounts deleted for such tactics. Clicks can be had for as low as 5 cents. Conversion rates are awesome! I am personally running a Macy’s Gift Card offer converting at 35% and costing me 0.14 a click. Also TogetherChristian.com which is converting at 24% and costing me 0.21 a click. If I had more time I’d hit it hard, but I am busy making sure all you pimps get paid and have fresh offers to pound.

The new system is in its infancy, but there are many clicks to be had. Get in while the getting is good. Check out this thread at WF for some additional tips on maximizing your revenue. So do it. It is simple and it is pretty self evident how it works.

My Online Marketing roots are in SEO. I’ve been mostly out of the game for the past year and a half, which is a lifetime in that industry… Anywho, Rand and the gang whipped up a fun little SEO Quiz. 75 questions ranging from dead simple to real noodle scratchers. I set upon it with dread as I expected to fail miserably as many of the rules have changed since i was gaming google last. I learned a few new things as well as confirmed that many things haven’t changed much.

Give it a shot! Unless you are the absolute dark lord of SEO, you will learn something. If you are one of those cocky bitches who think they know it all, maybe this will humble you a little.

SEO Master - 83%

Are you an SEO Expert?

Dynamic Keyword Insertion (DKI) is a tool available on GOOG and MSN. If you don’t use it on your PPC campaigns you ought to be taken round back of the barn and smacked with a shovel. DKI is a very powerful tool for dramatically increasing Click Through Rates (CTR).

Simply put - DKI is this:
Lets say you sell both asshats and assclowns. You would have to write two ads and have two separate keyword lists for them. With DKI you would only need one ad.

‘{Keyword} for Sale Online’
Top quality {Keyword}
Buy, Sell or Rent {Keyword}
http://{Keyword}.AssMasterForums.com/

The {Keyword} would be replaced by the term the user searched for.
This may seem like extra work for only two keywords, but when you are managing campaign with 10000+ keywords, DKI is the king of the road.

That being said… my example above is overly simplistic and frankly total crap. I could spend a few hours writing a post about the subtleties of DKI, but I am too lazy. I’d rather just point you to a few other posts where people have.

Dynamic Keyword Insertion - The Ultimate Guide by Dave Davis.

DKI adwords Guide by RobZZ

Copywriting Tips for effective DKI ads by Karon Thackston